Varicent’s Sales Performance Management Solution Allows Organizations the Ability to Improve Sales Efficiency and Effectiveness

Originally published August 10, 2009

Denver, CO (Marketwire) August 10, 2009– Brian Hartlen, Vice President Marketing, Varicent Software Incorporated recently participated in an exclusive interview with Ron Powell and the BeyeNETWORK ( In this interview, Hartlen explains how Varicent sales performance management delivers a single application that allows sales organizations to see how they are performing and being compensated - quickly, efficiently and accurately.

“Sales performance management is now more relevant and necessary than ever,” says Brian Hartlen, Vice President Marketing, Varicent Software Incorporated. “Organizations are striving to find ways to better manage their territories, quotas and compensation plans and are looking for rich analytics and reporting to support decision making. They struggle with legacy systems, manual processes and spreadsheet solutions that do not provide them the information they need, nor the ability to implement changes quickly once those decisions are made. Varicent helps companies meet these needs.” 

“Varicent provides a complete sales performance management solution offering organizations speed, flexibility and visibility into the management of their sales incentives, sales planning and sales performance,” says Ron Powell, Cofounder and Editorial Director of the BeyeNETWORK.

To listen to the interview, please click here.

The BeyeNETWORK Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality. 

About Varicent Software Incorporated
Varicent Software Incorporated delivers the most innovative sales performance management solution addressing the needs of business professionals across the entire enterprise. High performing companies relying on Varicent for better visibility and control of their complex variable compensation programs, automating the assignment of territories, the collection and approval of quotas, and reporting and analyzing sales performance include Waste Management, Linksys by Cisco, Sherwin Williams, Manpower, Autodesk, Getty Images, Starwood Hotels, Time Customer Service and many others

BeyeNETWORK is an online network of sites that provide free resources for business intelligence professionals. The Network offers media in a variety of formats to fit the needs of Network subscribers and visitors, leading the industry with news, articles from industry experts, newsletters, executive spotlights, podcasts, expert-hosted channels and blogs. Our coverage extends beyond business intelligence to include information management, data warehousing, analytics, performance management, data integration, information quality and data governance. For more information, visit the flagship website at

This press release is based upon information provided by the Company. The BeyeNETWORK does not independently verify statements made and has no obligation to update these statements after the date of release.

Katie Rostermundt

Varicent Software
Christine Matla

SOURCE: Varicent’s Sales Performance Management Solution Allows Organizations the Ability to Improve Sales Efficiency and Effectiveness



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