Intuit is known worldwide as a leading provider of business and financial management solutions. Intuit wanted to provide a better experience for their new users – they found that they had many requests from people who had previously used a competing software product and now wanted to switch to QuickBooks, and simplifying that process could help Intuit expand its market opportunities. In addition, to meet the needs of their non-technical customers, Intuit had to provide a lightweight, wizard-based tool that was embedded in their product.

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