Netezza Corporation, the global leader in data warehouse and analytic appliances, recently announced that DataLogix, the leading provider of cross-channel marketing data, has chosen the Netezza TwinFin data warehouse appliance to enhance its industry-leading platform.

“Our client list includes some of the top direct marketers and brand advertisers in the world. They rely on our solutions to help them increase the effectiveness of customer acquisition, retention and branding programs across online and traditional channels,” said Joseph Benjamin, chief technology officer at DataLogix. “The Netezza TwinFin appliance is the optimal solution for analyzing massive volumes of online and offline data.  Netezza’s simple approach to high-performance data analysis increases targeting precision and campaign performance for our cross-channel marketing solutions.”

The Netezza TwinFin data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership.

“Our work with DataLogix further solidifies Netezza’s leading position in the digital media space,” said Brad Terrell, vice president and general manager of Digital Media at Netezza. “Our customers play in an extremely competitive marketplace and look to solutions like Netezza’s to gain an advantage. Netezza provides that edge with unique capabilities that are a perfect fit for the types of large-scale data analysis involved in the rapid segmentation and targeting of online and offline audiences, and DataLogix takes full advantage of those capabilities in their innovative new offerings.”

SOURCE: DataLogix Selects Netezza TwinFin Appliance